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Why

Sublimation

This article presents the advantages of sublimation printing for

textile manufacturers. If you are a currently doing sublimation
printing or considering doing it, this article is for you.

ublimation printing continues to offer new business You can thus achieve versatility in your business provid-
Sopportunities for both printer manufacturers and ing wider application options to your customers and make
textile printing manufacturers. According to market re- higher profit. Sublimation printing helps you expand into
port by Smithers Pira, a global testing, consulting and new and more profitable markets.
information services business, there is anincrease in the
use of sublimation printing in garment, home textile and Extensive color option
advertisement segments. A robust growth is projected in
the amount of materials printed – 18.4 per cent – over the Unlike traditional printing methods, sublimation print-
next five years. The report forecasts that in 2021 nearly ing offers unlimited use of color. You can easily gener-
900,000 sqm of textiles will be printed, creating a global ate thousands of colors to achieve high quality prints
market that is worth nearly €3 billion ($3.5 billion). onto designs on demand. No additional cost is required,
when you add new colors for your design. Moreover, like
Given that the digital textile printing is expected to grow other digital printing techniques, the ink will not remain
at a brisk pace, sublimation printing, a method for trans- on the substrate and penetrate the surface of the sub-
ferring an image onto a substrate using a heat process, strate and as a result, dye-sublimation delivers natural
offers many advantages for manufacturers. Considering and photorealistic print quality and you can quickly re-
other traditional printing techniques with limited print- spond to your customers’ demands.
ing skills and higher costs, sublimation printing brings
many advantages to both small-scale textile enterpris-
es and the large-scale national and international retail Fast production opportunity
companies.
The most important advantages of sublimation printing
New business opportunities and higher are the ease of operation and fast production opportu-
nity. You can respond to your orders in a shorter time
profitability, thanks to the opportunity when compared to traditional printing methods.
of customization No additional washing or drying is needed and
you can use the paper shortly after print-
Whichever the sector it is, demand is increasing for cus- ing process. Besides, there is no need
tomized or one-off products. Sublimation printing is one for a great deal of setup before the
of the best technologies ever meeting such needs. Thanks printing process. Furthermore,
to low volume runs and personalized printing opportuni- thanks to high-speed printers,
ties that sublimation printing offers, you can easily manu- you will ensure fast turn-
facture low volume runs for sport teams, associations and around times for your
organizations, schools or small-scale enterprises. You can high volume orders
also create unique designs to many brands or individuals and small run
without any additional cost. Thanks to sublimation print- personalized
ing, you can activate your creative side and you can make prints.
high quality print on any substrate you wish.

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