Page 17 - canapa dergi

All these changes affect ink and paper requirements of Changing the final user profile
sublimation users as well. Accordingly, what are required
is dye sublimation inks that feature faster print speeds The same report by Smithers Pira reveals that the lead-
and high-quality prints and better transfer papers that ing sublimation printing segments used by the end user
perfectly work in high-speed mode. are garment industry with 77.8% (according to 2021 fore-
cast) followed by visual communication products with
Capital expenditures and consumption 10.7%, home textile with 8.7% and technical textile with
costs 5.7%. As tabulated, garments, sportswear, fashion and
other garment products represent a majority of the mar-
ket value in sublimation printing.
Dye sublimation printersat entry level and wide format
printers at the industrial levelare offered at very reason- Online shopping, in other words, e-commerce, hasbeen
able prices for both those who want to start up small- a rising trend in garment industry and customers’ shop-
scale print service business and to run large-scale ping habits and demands have changed in this respect.
textile printing. For those who will manufacture at the in- Manufacturers now can directly sell their products
dustrial level, capital expenditure is not the most impor- through these platforms andend users can purchase
tant criteria in buying decision. What is important here directly from the printing manufacturer, and the value
is consumption or running costs for sublimation. Subli- chain becomes shorter and flexible. As the manufac-
mation ink and transfer paper costs therefor become a turer uses online sales channels, end-user’s demand
substantial part of the total cost. The key requirement of for faster production and delivery influence the print-
the market is to get the most reliable print at the highest ing process. Given that customized items are being sold
quality and efficiency, which make sublimation ink and through online platforms and the market is growing day
transfer papers more important in that regards. by day, manufacturers now seek to produce more cus-
tomized designs in low quantities and accordingly such-
The printer software must set the ink consumption at fundamental needs as correct sublimation printer, ink
optimal level and reduce unnecessary ink consumption. and paper have emerged.
Additionally, another factor reducing the ink consump-
tion is the quality of the transfer paper used in subli-
mation printing. In cases where coated papers are pre-
ferred, the ink should be transferred to the fabric at the
highest rate possible, providing maximum productivity
and efficiency.

Complex workflows and more useful
software needs

Softwareis another key component that has a huge im-
pact on printing manufacturers’ workflows and corre-
spondingly printing manufacturers need more innovative
software. Thanks to the practicalsoftware, the capacity Wider application areas of sublimation
of sublimation printers can be increased and the printer printing
can efficiently use both the ink and material, resulting in
lower consumption costs. As a result of the Smithers Pira’s latest market data re-
High quality polyester fabrics port, as we previously mentioned, sublimation printing
attracts attention especially in garment fabrics, visual
communication products, home textile and technical
As we all know, sublimation printing only bonds with textile areas. Yet, as the report indicates, there are many
polyester (at least 60% polyester). In the past, cotton fab- sub-fields where the sublimation printing is utilized.
rics were regarded the only healthy option, whilst today’s Garment fabrics include personalized cloths, sports-
polyester fabrics now are more healthy and practical. So, wear products, swimsuit and bikini, scarf and tie, socks
when we look at changing trends and new developments and bags. Home textile is not limited to upholstery prod-
in sublimation printing, we see that new polyester fabrics ucts; sublimation printing is also suitable for use in a
are more elastic, have better moisture wicking and anti- wide range of areas like quilt cover set and bedding sets,
microbial properties. For instance, some polyester fabrics wall coverings and carpets. As for the visual communi-
are flame retardant. For this reason, such polyester fab- cation products, sublimation printing supports an exten-
rics are widely used in car interior upholstery as well as sive range ofapplications including interior and outdoor
upholstery fabric. Polyester fabrics used for sportswear soft signage and banners, flags,retail and display prod-
have evolved in recent years as well. To set an example, ucts.And ultimately, sublimation printing is widely used
we see shiny finish in sublimated jerseys andspecial and in technical textile category including such automotive
elastic polyester fabrics are specifically being designed printing as seats, panels, sound absorption, bags, medi-
for workout and yoga pants, shorts or arms of team uni- cal textile, and tents, sails, parasols, accessories and
forms. sports equipment.

canapa.com.tr / 15